Ciju Nair a student in the Marketing PhD Program,  is from India.  He received his Bachelor's degree in Mechanical Engineering from Coimbatore Institute of Technology and his MBA from S.  P.  Jain Institute of Management and Research,  Mumbai,  India.  He then spent three years as Key Account Manager at Procter &  Gamble,  India. He has taught undergraduate students at Syracuse University and conducted sessions for MBA students at Washington University. His research interests include Online Search, Customer Relationship Marketing, Customer Profitability and Lifetime Value, Marketing Strategy, Leveraging IT in Marketing, Distribution channels,  Internet Marketing, Consumer biases, Discrete choice models and Consumer decision making.   His hobbies include computer hardware assembly, automotive engineering, auctions, traveling, philately and numismatics. He enjoys cycling, chilling in the pool, table tennis, bowling and tennis.